Privacy Policy

This Privacy Policy governs how Waters and Wilderness ("we," "us," or "our") collects, uses, maintains, and discloses information collected from users ("you" or "user") through our website at watersandwilderness.com and related online services (collectively, the "Website").

Acceptance of Terms

By using the Website, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Website.

Information We Collect

Newsletter Subscription Information

• Email addresses

• Name (if voluntarily provided)

• Timestamp of subscription

Analytics Information

We use Google Analytics to understand how visitors interact with our Website, collecting:

• Usage data

• Browser type

• Device information

• IP address

• Pages visited

• Time spent on pages

• Referring websites

Cookies

We use cookies to:

• Enhance user experience

• Analyze site traffic

• Understand user preferences

• Manage newsletter subscriptions

You can control cookies through your browser settings. Disabling cookies may affect some Website functionality.

How We Use Your Information

We use collected information to:

• Send our newsletter

• Analyze Website performance

• Improve user experience

• Respond to your inquiries

• Understand content preferences

• Maintain Website security

• Send occasional promotional information about Terlingua Threads, our related apparel venture focused on hot-weather clothing solutions (you may opt out of these communications at any time)

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent (for newsletter subscriptions)

• Legitimate interests (for analytics and website improvement)

• Legal obligation (when required by law)

Information Sharing and Third Parties

We do not sell, trade, or rent your personal information to third parties. We may share anonymous, aggregated demographic information not linked to any personal identification information with our business partners for the purposes of analyzing Website usage.

Our Website may contain links to Terlingua Threads and other external websites. This Privacy Policy applies only to Waters and Wilderness. We encourage you to review the privacy policies of any third-party sites you visit.

Related Ventures Communications

Waters and Wilderness and Terlingua Threads are related ventures under common ownership. By subscribing to our newsletter, you agree that we may occasionally send you information about Terlingua Threads products and offerings. We respect your inbox and will:

• Clearly identify when communications are from Terlingua Threads

• Limit cross-promotional emails to relevant offerings

• Honor opt-out requests promptly

• Never share or sell your information to unaffiliated third parties

• Maintain separate subscriber lists for each venture

• Provide easy unsubscribe options for either or both types of communications

You may choose to:

• Receive communications from both Waters and Wilderness and Terlingua Threads

• Opt out of Terlingua Threads communications while continuing to receive Waters and Wilderness content

• Unsubscribe from all communications

Data Security

We implement reasonable security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure.

Your Privacy Rights

California Residents' Rights

California residents have the right to:

• Request disclosure of personal information we collect

• Request deletion of personal information

• Opt-out of the sale of personal information (note: we do not sell personal information)

• Not face discrimination for exercising these rights

European Union Residents' Rights

If you are in the European Union (EU), you have the right to:

• Access your personal data

• Correct inaccurate personal data

• Request deletion of your personal data

• Restrict or object to processing of your personal data

• Data portability (receive your data in a structured, commonly used format)

• Withdraw consent at any time (for consent-based processing)

• Lodge a complaint with your local data protection authority

To exercise any of these rights, please contact us at [your contact email].

International Data Transfers

For users in the European Union: Your data may be transferred to and processed in the United States. By using our Website, you consent to such transfers. We implement appropriate safeguards through:

• Standard contractual clauses

• Security measures to protect data during transfer

• Transparency about our data handling practices

Note: The European Commission has determined that U.S. data protection laws may not provide the same level of protection as EU laws.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

• Newsletter subscriptions: Until you unsubscribe

• Analytics data: 26 months

• Cookie data: Varies by cookie type

Children's Privacy

Our Website is not intended for children under 16. We do not knowingly collect personal information from children under 16. If we learn we have collected personal information from a child under 16, we will delete such information.

Changes to Privacy Policy

We reserve the right to change this Privacy Policy at any time without notice to you. Any changes will be effective immediately upon the posting of the revised Privacy Policy. Your continued use of the Online Resources following the posting of revisions to this Privacy Policy will be deemed your acceptance of such revisions. We encourage users to frequently check the email account that they use in connection with the Online Resources, as well as this Privacy Policy, to stay informed about any changes to this Privacy Policy. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically. The date at the bottom of this Privacy Policy will be updated for each revision.

Governing Law

This Privacy Policy is governed by the laws of the State of California and the United States, while also accommodating the requirements of the EU General Data Protection Regulation (GDPR) for EU users.

Contact Information

For questions about this Privacy Policy or to exercise your privacy rights, please contact doug@watersandwilderness.com

Last Updated: 25 November 2024.